When planning a MICE, aim to start from the beginning, asking yourself the 5 Ws and the 2 Hs first: These are the most fundamental questions for common problem solving youll need to sort out when you start planning any MICE event. 150 types of tourism that are trending right now, Industry players in the MICE tourism sector. For the tourism sector: The MICE sector is a dynamic element of tourism thanks to the following qualities: Seasonality: This type of tourism is maintained throughout the year and allows business to be generated outside of the high seasons of summer and Christmas, which is when leisure tourism moves the most. A full recovery to pre-pandemic levels is expected by 2025 and the value of the sector is projected to reach US$1,439.3 billion in the same year. Lesson Transcript. Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. Mexico City and Cancun in the Mexico Caribbean region are MICE hotspots on account of excellent facilities including numerous 4 and 5 star hotels and venues. The MICE market is very complex and there are many interlinked services provided by a wide range of suppliers. Research by American Express in the 2021 Global Meetings and Events Forecast identified pent-up demand for the resumption of face-to-face business tourism in a safe environment. The website is published in English and Russian. The expertise required to excel in MICE tourist management is based on interpersonal, creative, organizational and technical skills. What is MICE. Incentive travel trips as perks to motivate employees. Having recovered from the harshest phase of the worldwide pandemic, MICE tourism looks forward to recovering the 2019 figures in the year 2023.However, an adjusted vision of the global economy and distant events could modify certain habits which MICE tourism had been developing. Meetings are typically held in hotel conference rooms or at convention centers. Bleisure travellers do not necessarily plan or book their experiences in advance, giving good opportunities to market activities at the destination. So it means that the events segment is bringing development, money and structure to theses venues, businesses, governments, etc. MICE tourism is business tourism that includes Meetings, Incentives, Congresses and Events. The infographic below provides a useful indication of the factors that will impact the resumption of travel for business. The increase in demand for bleisure experiences (defined as leisure mixed with business) offers local tour operators significant opportunities to develop suitable products for the market. Therefore, MICE products are highly price-sensitive and buyers will be looking to get the best value possible. For the future, India is well-placed to increase bleisure offers its exceptionally rich culture and heritage gives multiple opportunities to provide the business traveller a wide range of unique experiences. What Is Educational Tourism And Why Is It So Important? This figure hints at the true dimension of a type of tourism, MICE tourism, destined to be one of the backbones of the service sector worldwide. In the future however, it is highly anticipated that both Millennials and Gen Z will be important growth markets for the sector, and also for bleisure. Your email address will not be published. Collaborate with local operators to offer bleisure experiences. If you are looking for a way to motivate your staff and enhance productivity, retention and output throughout your business, then incentive travel is often a worthwhile investment. The Meetings segment is the largest of the four. of domestic tourist,inboud and outbound done Types of tourism not done why do people travel continue what is meant by MICE done what is incentive . reserved. What does MICE tourism consist of? Figure 2: Popularity of Bleisure is Increasing, Source: Global Business Traveler 2021 Report, SAP Concur/Wakefield Research. Its an incredible growth rate that brought Spain to the Top 10 tourism market economies in the world, with China, Japan, Hong Kong, USA, France, Italy, India, Germany and United Kingdom. Examples of travel and tourism related conferences include: Whilst COVID saw conference organisers adapt and move online during the pandemic, there will always remain a space for physical conferences. The structure of the MICE (Meetings, Incentives, Conferences and Events) travel industry is very complex. Leong (2007) defines MICE as a type of tourism where groups of participants are gathered to achieve certain purposes. This means that hybrid events (a mix between virtual and in-person events) are likely to increase. Growing evidence has indicated that overweight/obesity can change the bone marrow microenvironment, which affects some properties of BMSCs. It specialises in all aspects of MICE as well as shopping tours and classic sightseeing tours. Association for Tourism and Leisure Education and Research annual conference, Business tourism explained: What, why and where, Workation explained: What it means and how it works, The most attractive countries offering the digital nomad visa, 30 fascinating facts about the deserts of Arizona, 16 Fascinating Facts About Boreal Forests, 30 magnificent things Michigan is known for, It facilitates the access to new technology, It provides high yield and return per capita, It enhances the international economic contact, Transport providers (international and domestic), Those who provide pre- and post-conference tour opportunities, Staff at specific venues purpose built centres and hotels, Professional conference and exhibition organisers andcatering services, Social program leaders for delegates and participants, Specialised technical support such as audiovisual services. Shanghai and Beijing are the leading destinations for MICE trips, followed by Guangzhou, Hong Kong and Macau. last a couple of hours) or long (e.g. Both specialist operators and OTAs offer good opportunities. According to a recent study carried out at European level, Spain is the leading destination for receiving MICE tourism, followed by France, Germany, Italy and the United Kingdom. MICE tourists often stay longer and spend more money than other tourists, making them important tourism stakeholders. 2023 EHL Hospitality Business School, Unlike the other types of MICE tourism, incentive tourism is usually conducted purely for entertainment, rather than professional or education purposes. But who are these traveler and what they look for? What impact does it have on Spanish tourism? Corporate partners and customers are prominently listed, which is a good idea to foster trust among new customers. Tourism involves travel both locally and internationally. 2006; Fenich, 2008). Besides, one needs to go out there and explore. This study uses LDA to extract topics within the contents of news articles on DMZ tourism. Travellers are willing to travel beyond the business destination for leisure. Smaller events and individual business travellers are the easiest and most convenient to target. The study includes detailed information about revising terms and conditions to help you amend yours. However, although still young, Gen Z make up more than 32% of the global population and are already keen travellers for leisure. Let us take a look. In fact,commercial travel and MICE events go back to the Middle Ages. Incentive trips as a reward for an emplyee carrying out his or her professional activity. . MICE tourism is an important part of the tourism industry in the South American region. The Thailand Convention and Exhibition Bureau (TCEB) promotes, develops, regulates and facilitates MICE to an international market. With more than 16,000 kilometers of coastline, more than 6,000 islands and islets, and a well-established tourism industry, Greece presents a prime investment opportunity in the Tourism sector. By 2025, this amount it is predicted to grow to an outstanding US$ 1,5 trillion mark. This blog, How can tour operators contribute to sustainable tourism offers some practical advice. MICE tourism can be beneficial to a destinations economy. As the Incentive Travel is removed and delegated to Travel and Tour Operators or Destination Management Companies (DMC). It encompasses four niche areas, which are: As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! Six criteria, including MICE tourism, MICE green event, MICE sustainability, MICE green practices, sustainable event, and the characteristic green event addressed in the papers, were used to evaluate the published papers using a systematic content analysis review method. However, the Global Business Traveler Report 2021 found that 96% of business travellers consulted stated they were willing to travel in 2021, but 68% want to make their own travel decisions and 72% rank flexibility as key to business travel in the future. This is good to engender customer confidence when considering travel. If you enjoyed this article, you may also be interested in: 2023 Dr Hayley Stainton, all rights reserved. The national tourism organizations in Asian countries take initiatives in organizing this kind of tourism, which lifted MICE industry to a whole new level. Conclusion. It means that, in addition to notoriety for the market itself, the company also stands out before the competition and gains credibility with potential customers. more information Accept. Reprinted by permission. Not spying in an illegal way. info@dextailstands.com, This website uses cookies to analize the visits and to give you the best experience. The MICE industry is an important tourism segment in Thailand and is a good destination for bleisure, particularly among British and German business travellers. MICE destinations must have four criteria for MICE destinations, namely accessibility, attractions, amenities and human resources and support from local stakeholders. The Thai Incentive and Convention Association (TICA) was established in 1984 as a non-profit organisation and includes hotels, DMOs, tour operators, professional convention and exhibition organisers, contractors, venues, local attractions and other travel industry suppliers among its members. are recommending the use of "events industry" to be an umbrella term . MICE tourism is a multifaceted industry, involving a number of tourism stakeholders. What requirements must MICE tourism products comply with to be allowed on the European market? Both cities have a wide range of tourism activities and attractions that would appeal to bleisure tourists. Firstly, buyers of MICE travelers usually are professional associations or corporations. However, the approach to this market is fundamentally different from that of leisure tourism. According to the Brazilian Association of Events Companies (ABEOC Brazil), there are around 10,000 venues available for hire, and the MICE industry generates more than R$ 67 billion (11 billion) annually. Exhibitions provide an opportunity for businesses to showcase their products or services. Thanks to this, you do not have to carry the documents,and do everything almost automatically and remotely,which in the end will allow you to travel without restrictions almost all over the world. e-visa. This paper discusses some neglected issues relating to the assessment of the narrower economic impacts, the economy-wide impacts and the net benefits of an expanding MICE sector within a tourism destination. MICE is a very particular type of tourism. The MICE industry in Spain has great growth potential and must focus on innovation and sustainability. Large groups always traveled on business. For instance: cities like Orlando, Florida (FL) and Chicago, Illinois (IL) are ready to hold over 200 corporate conferences every year. The Bottom Line. Offering easy-to-use tools and a 24h support team, InEvent empowers businesses to build strong customer relationships through memorable virtual and hybrid experiences. The great advantage is in the technical improvement of employees, who can use their knowledge to improve production processes. So that can also be considered an Incentive Travel or a Meeting, as these participants are after a specific objective. The current situation of the sector after the stoppage of the pandemic and in the context of the war in Ukraine, is being moderately positive since beyond the uncertainty and the logistical problems that are being caused, there are no significant cancellations or modifications of dates in scheduled events. It is important to focus on the local and regional markets in the short to medium term while the long-haul business travel market begins to recover. Actionable resources into the World of Hospitality, Business & Education, Browse our library of video content and webinars, Gain valuable insights from our reports & case studies, What is MICE? Esmat A. Zaidan. You must also establish new booking terms and conditions and clearly state what cancellation and waivers you will offer to your buyers during the pandemic. You can then assess where the gaps in the market are and how you can add value to your product to generate more sales. Research what tourism and hospitality events are being hosted in your area and identify suitable contacts. hbspt.cta._relativeUrls=true;hbspt.cta.load(216693, 'cd309df3-49e8-4753-97d4-c88aba9b40af', {"useNewLoader":"true","region":"na1"}); A number of global events focus on MICE travel, especially the incentive niche, many of which are organized by Questex Travel Group (formerly MEET). General Data Protection Regulation (GDPR), Liability Insurance and Insolvency Protection, The United Kingdom (UK) government has categorised all countries by. Nothing to do with pest control, everything to do with business-minded travel. Think of it as an audience that could be accessible to any tour operator (provided you're interested in I have no forecast to work in any other industry, says Paula Lewis, Marcomm professional that organized events to brands such as Visit Florida and Choose Chicago. Business travellers from Germany and the UK are keen on bleisure, spending, on average, 3.2 days and 2.8 days respectively on bleisure trips in 2018.
